Every day, we come across a dozen logos wherever we go. Have you ever looked at a logo and wondered about the story behind it?
For example, here are some famous logos we see all the time, like Facebook or Nike. Behind them are surprising, interesting, funny facts that you might never have thought of!
Amazon's arrow symbolises that the company knows everything from A to Z
The arrow in the tech giant's logo is commonly mistaken for a "smile" under the wordmark. In fact, the A to Z arrow shows that the marketplace has all kinds of products in all categories.
Another fun fact: Amazon is at the top of the list of the world's most valuable brands. It is followed by Apple and Google.
Mark Zuckerberg is colour blind, that's why he chose blue for his Facebook logo
Mark Zuckerberg chose blue for the social network's logo because it is colour-blind. It's the most dominant colour on the spectrum for him, and he doesn't see much of red or green.
Mozilla Firefox icon shows a red panda
Despite the browser's name, there is no fox in the logo. The Mozilla Firefox branding has always featured a red panda, a protected and rare species. The latest change caused a stir among their loyal customers, as people thought the 'fox' had disappeared. However, the company has issued a clarification that the symbol is still part of the famous logo design.
The Bluetooth logo is a combination of runes
The popular icon we see on our phones every day has an interesting story behind it. Both symbols come from the name of a Viking king who ruled Denmark. The famous logo contains two letters in runic or Norse, the letters 'B' and 'H', which are the initials of the ruler. Rumour has it that he also had a broken tooth, which was blue in colour.
The bird in the Twitter logo is named after a basketball legend
You may not have known that the bird logo used as a symbol for Twitter has a very interesting name. The company's co-founder Biz Stone is from Boston, and the famous logo is named after legendary basketball player Larry Bird. The athlete played for the Boston Celtics.
Hyundai's "H" shows two people shaking hands
Most people think that the H stands for the company name. In reality, it represents the brand's values, where customer satisfaction is paramount. The letter symbolizes two people shaking hands, which probably means an agreement has been reached. Graphic designer or not, I wouldn't have guessed that on my own 😀
The four rings in the Audi logo represent the merger of four car manufacturers
Audi was created by the merger of four car manufacturers, and its logo symbolises this. The four interlocking circles symbolise the creation of the company.
There's a smiling face in LG's logo
You'll discover that the company has created a smiley face in its logo with the initials L and G. In the middle, the L is meant to be a nose, while the G creates a smile on the face.
The Pepsi logo represents the magnetic field around the Earth
The company redesigned its minimalist logo during 2008. The colour palette and symbol is said to represent the planet's magnetic field and Feng Shui.
BMW icon in the official colours of Bavaria
It is commonly believed that the company logo features a propeller and the colours represent the wind or the air. This is not actually true. BMW used the official colours of Bavaria, Germany's largest state. The company started car production in the city.
There really is a pin in the Pinterest logo
The social media network is known for its famous "P" symbol. While the detail is easy to miss, there is actually a pin in the logo design that is used to post images or messages on walls.
The McDonald's logo was inspired by the first building of the restaurant
When the restaurant started to become famous, the founders hired a new architect to change the design of the building. Stanley Clark Meston invented the Golden Arches, which became the inspiration for the popular fast food restaurant's logo.
Salvador Dali designed the Chupa Chups logo
Dali, a widely acclaimed artist of the modern era, became a logo designer only once in his career. He designed the brand symbol for the lollipop brand Chupa Chups. Only minimally updated, the icon largely retains the original design.
The Starbucks siren has undergone a minor change during the redesign
When the company launched the redesign of its coffee brand logo in 2011, there was one small detail that most people missed. You might be very surprised to learn that the designers made a very minor change to the famous siren's face, adding a longer indentation on the left side. If you look closely, you will see!
FedEx's brand identity design has won more than 40 awards
The optical illusion of the FedEx logo is one of its most recognizable features. Between the letters E and X is a white arrow. It represents speed, precision, the pursuit of excellence and perseverance in the face of adversity.
Ferrari's horse is taken from a World War I fighter pilot's plane
Enzo Ferrari, the founder of the car company, started using the dancing horse in his logo after meeting the parents of pilot Francesco Barraca. You might find it surprising, but the symbol was used by Barraca on his plane when he flew in the First World War. The pilot's parents met the Ferrari driver and thought he should use the horse as a sign of good luck on his cars.
It took the Nike logo designer 17.5 hours to come up with the check mark
Carolyn Davidson, a graphic design student known for designing one of the most famous logos of modern times, took 17.5 hours to create the "swoosh" mark. Some experts say it took her slightly longer than that, as she initially rejected some sketches. But that's all the time he charged the founders. Although he was originally paid $35 for it, his actual reward was the company's stock. Phil Knight, the co-founder of Nike, gave him shares and a gold swoosh ring almost 12 years later when the business was a success.
The BBC paid $1.8 million for his current logo
The broadcasting network introduced the simple logo design in 1997. It cost them a total of $1.8 million and is among the most expensive icons in the world.
The Coca-Cola logo on the other hand cost $0
With a brand value of more than $84 billion, you'd think the beverage company's logo would cost a lot. The original logo, created in 1886, was designed by one of the founding partners and accountants and cost the company nothing.
Domino's Pizza has introduced 3 dots in its logo to indicate the number of restaurants
The pizza chain started to become popular in the 1960s. The founder invented the 3 dots in the pizza restaurant logo in 1965 to represent the three restaurants that had opened. It was originally decided that each time a new Domino's Pizza opened, a dot would be added to the branding. As the company started to grow rapidly, this became impossible.
Since 1916, MGM has changed its logo to six live lions
The film production company is known for its lion mascot in its logo design. Over the years, they used six different real lions before switching to a CGI lion in 2021.
The WWF Panda logo was chosen to reduce printing costs
You can now recognise the panda anywhere. Initially, the organisation chose the symbol to make a strong impact with minimal printing costs. The black and white colour of the panda kept costs fairly low.
A Stella Artois logóját 1336-ban alkották meg
Although there is debate as to whether the beer company's logo is the oldest logo still in use today, it is certain that Stella Artois created the branding more than 600 years ago.
Az Adidas hegyet formáló vonalai a kihívást szimbolizálják
The company is known for the three stripes in its logo that appear on all its products. The famous version of the logo, which resembles a mountain, was created to represent a difficult challenge or 'climb' that must be overcome.
Puma's first symbol was a cat jumping over the letter 'D'
In 1948, the company introduced its logo featuring a wild cat jumping over a 'D'. This initial is derived from the name of the founder, Rudolph Dassler. This logo was used until 1968.
