Small and big brand image? Forget it!
Once upon a time, an entrepreneur typed into Google an innocent question: "What is the difference between a small face and a big face?" A minute later, he was browsing a 2008 blog about how he should order letterhead and envelopes with company logos. What he didn't understand, poor thing, was why he needed them when the last time he was at the post office was around the time when anyone used a fax machine.
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