There is no question that the logo is one of the most important brand assets. It makes you recognisable, and it's the first thing people see when they come into contact with your brand. By the same token, videos should be part of your marketing strategy, and you can really make a difference to a promotional video if you use an animated logo. Here are three compelling reasons why you should have your logo animated!
Increases brand awareness
The primary purpose of a logo is to create brand awareness. When you choose an animated logo, you create a more memorable image in the minds of your customers. Logos are static images by default, which is why customers need to see it more than once to get it stuck in their minds. But with animation, the whole brand comes to life through movement, instantly burning into the customer's memory.
Original
An animated logo has a better chance of connecting emotionally with your target audience. Through the use of colour and sound in animation, an animated logo instantly conveys the feel of your brand. It is also more likely to hold the viewer's attention for longer. Considering the amount of content we consume on a daily basis, it's no easy task to capture and hold the attention of your target audience. With an animated logo, however, this problem is significantly reduced.
Versatile, yet not expensive
It's no secret that marketing costs can soar quite easily. To stay in front of your customers, you need to come up with new marketing materials, which can quickly eat up your budget. An animated logo, on the other hand, can be used in a variety of ways, but is a one-off investment that you can use for years to come.
Where can you use it?
- On your Instagram page: Use it as a short video or as part of your Instagram story.
- Intro/Outro in your videos: no matter what type of video content you post, use your animated logo as an intro or outro to serve as a call to action.
- During the video: you can also use a smaller version of your animated logo during the video in a lower corner of the video.
- On your website: most brands use their static logo in the header of their website. Make this section unique by using an animated logo. Set the animation to play once and you'll definitely stand out from the competition!
- On your Facebook page: post an animated video file with a logo.
- Az X-oldaladon: Ez egy nagyszerű figyelemfelkeltő eszköz, amely biztosan megállásra és figyelemre készteti követőid ezen a gyorsan változó közösségi hálózaton is.
If you want your logo to take off, contact me! 🙂
